2016 Allergy Season
Articles

Spring 2016 Marketing In The Allergy Category

Warmer temperatures, more rain and El Niño winds have brewed up the perfect recipe for a miserable allergy season in 2016. In anticipation of a longer and more severe allergy season this year, brands have […]

2016 Allergy Review - Part 2
Articles

Spring 2016 Marketing In The Allergy Category – Part 2

Allegra Slides Into Allergy Season Sporting traditional brand colors and an updated graphic look for 2016, Allegra launched these gravity fed end cap trays that featured a sliding graphic panel. The sliding panel gave the […]

Gillette Fusion Proshield Razor
Articles

Gillette Partners Up With Mens Health At Walgreens

Recently ranked one of the best shaving products by Men’s Health, Gillette’s Fusion Proshield marketers have teamed up with the popular magazine and Walgreens to promote each others brands. Until 7/31/2016, shoppers can use their checkout […]

Amope Interactive Retail Displays
Articles

Amope Goes Interactive On-Shelf

RB and Walgreens have teamed up to showcase some new innovations from leading footcare brand Amope. Considered to be one of their power brands, the Scholl Amope franchise continues to drive excellent growth behind recent breakthrough […]

Covergirl Beauty App
Articles

Covergirl Launches New Mass-Market Beauty App

Mass beauty brands face a problem in drugstore aisles. Every product in the brands’ arsenals are protected by plastic wrap, creating a look-but-don’t-touch experience for shoppers searching for a new lipstick, eyeshadow or foundation. To […]

M&M's 75th Anniversary
Articles

Mars Celebrates 75th Anniversary

When Mars began planning for its year-long 75th anniversary celebration for its M&M’s brand this year, it went back in history to find inspiration in what would resonate with consumers and be relevant to activate. […]