Mass beauty brands face a problem in drugstore aisles. Every product in the brands’ arsenals are protected by plastic wrap, creating a look-but-don’t-touch experience for shoppers searching for a new lipstick, eyeshadow or foundation. To […]
When Mars began planning for its year-long 75th anniversary celebration for its M&M’s brand this year, it went back in history to find inspiration in what would resonate with consumers and be relevant to activate. […]
Add eye-catching headers and signage to corrugated displays using new Flute Wire from FFR Merchandising. Flute Wire slides into the fluting of corrugated materials and bends as needed to adjust signage to the ideal viewing […]
A recent study indicated that over the past 20 years, the number of children suffering from allergies has doubled, affecting an estimated 40 percent of children nationwide. Last month, GSK launched a line extension of […]
5-Hour Energy Great Tasting Floor Display Since launching the caffeine-based power-drink in 2004, 5-Hour Energy has been helping 67% of the U.S. population who say they need more energy to power through their day. A […]
Are there any digital signage opportunities for sign shops in this dynamic signage market that’s projected to swell to $20 billion by 2020? First of all, $20 billion is quite impressive, considering that the digital […]
Instead of soft lighting and elaborate displays, stores like Aldi, Dollar General, Costco, and Trader Joe’s offer no-frills shopping experiences with few bells and whistles. In turn, they can invest more in prices, giving them […]
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