POP Parade February 2014 – Part 2

Courtesy of VJ Media Works

Scotch-Brite Floor Display

Bright and Clean

This bright, green coloured display is consistent with the entire Scotch Bright range of POP at HyperCity, Mumbai. The floor stand was produced using MDF and sun board, with a huge product replica at the top serving as hero.


Faces Lip Smoother Display

A Smooth One!

This focused display unit, created by DMS Retail Works Pvt. Ltd, stands out against the dark backdrop of the Faces Counters. The display was designed to showcase all 6 variants of the Lip Smoothers. The design team made use of fruity graphics to make it appealing and visually enticing. The display is made of hardbound paper with the cavities punched to the shape of the lip smoother. This unit can be seen at various MT, GT counters and is also displayed at the brand’s stores.


Santoor Mini Wing Display

Clear & Pretty

As the personal care segment grows, the brands’ presence in retail seems to be growing too. An example is this Santoor unit found at Big Bazaar, Mumbai. Made up of sun board, this parasite requires minimal retail space and can easily stock more than 6 units at one go.


Mac V Eyewear

Signature Unit

Made up of all MDF and acrylic, this kiosk at Infinity, Malad, is definitely striking in its appearance. The design was conceptualized and brought to life by the DMS Retail Works design team. The signature collection of McPherson and Vallentine brands are displayed on the counter besides other various brand specific merchandisers. Ample flooring space provides ease for the customers to move around and try the products.


Britannia Mini Wing Display

Healthy Choice

This new parasite of Britannia’s NutriChoice was found at HyperCity, Mumbai. Brand communications of high fibre along with ‘Healthylicious’ messages on all its three shelves reinforce the brand proposition.