POP Parade August 2019

Courtesy of VJ Media Works

Kaya Youth Skincare Display

Kaya Youth Promotes Glowing Presence

FMCG major Marico recently launched Kaya Youth to foray into the premium skin care category. Looking at the floor display used to promote the launch, one can clearly tell that the brand has gone all out to create a strong impression in the consumer’s mind. The display embodies both style and class and resonates well with the brand’s logo, shape and colors.




Heineken Beer Trophy Display

Heineken Champions League Trophy Display

Heineken , official partner of the UEFA Champions League, recently brought the coveted championship trophy to retail to promote this years tournament. The trophy-shaped replica display was easily recognizable to Heineken drinkers as well as football fans.

In this years tournament, Madrid-based Liverpool Football Club lifted their sixth Champions League trophy.




Dettol Bathing Soap Display

Dettol Display Is Mom Approved

Reckitt Benckiser’s Dettol recently announced the launch of a new line of bathing soaps and hand washes. The range was promoted as being made with ingredients pre-approved by moms that are free of parabens, dyes and talc. With product variants including tulsi and jasmine, the range is available across grocery and department stores, pharmacies and e-commerce websites.




Kinder Joy Interactive Display

Kinder Joy Cool Eye Candy

Popular candy brand Kinder Joy has never shied away from crafting innovative in-store campaigns with attention grabbing displays. Their most recent display, which combines appealing design, product information and provisions for shopper interactivity through the touch screen, keeps the brand front and center at retail.




Sun Care POP Display

Sun Bathing Display Provides Summer Essentials

In order to keep up with market trends and stay ahead in a highly competitive segment, beauty and personal care brand Lakme has been raising its product innovations, renovations and launches consistently over the past few years. A great example of their cutting-edge approach is this Summer Essentials display which rolled out at hypermarket chains.