L’Oreal Is Launching Sustainable Beauty Brand With Paper Packaging

L'Oreal Seed Phytonutrients

As part of a unique initiative, four L’Oréal employees with a passion for organic farming have launched Seed Phytonutrients, a new professional beauty brand that has made local environmental responsibility its mission and seeds its key ingredient. Armed with contagious enthusiasm, Seed Phytonutrients wants to plant the seeds of health, well-being, and sustainability for future generations.

Launched in the United States on Earth Day, April 22nd 2018, Seed Phytonutrients is intended to be “the most organic brand ever created,” according to its founders. Led by Shane Wolf, International Brand General Manager at L’Oréal and a man with deep roots in farming, Seed Phytonutrients has set itself the………

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