Shoppers Can Score In The RedZone With P&G
NFL football starts next week with no shortage of in-store promotions helping to kick off the 2017 season. Walgreens and P&G are teaming up for a special promotion called ‘Score In The RedZone Rewards Program’ that gives shoppers a chance to win a variety of great prizes.
Starting September 3, 2017, shoppers who purchase P&G products can collect ‘touchdowns’ when they text REDZONE to 811811 to submit their receipts and earn points. The more touchdowns that are scored, the better the prize package. The contest will be giving away one grand prize – A 4-day/3-night trip for winner and one guest to Atlanta, GA to attend Super Bowl LIII on 2/3/2019. Trip includes round-trip air transportation, 3 nights hotel accommodations, and a pair of tickets to the game.
The contest’s feature end cap merchandised P&G’s skin care products in simple trays with paperboard copy panels that provided contest details. The top and middle trays had ‘scent pillows’ affixed to them which cleverly sprayed out a small sampling when pressed. Nice little piece of shopper engagement!