Mars Wrigley, the manufacturer of treats and snacks and famous for M&M’s, recently celebrated the launch of its newest store at Mall of America. To launch this experiential space in the largest shopping and entertainment complex in North America, M&M’s partnered with Landor & Fitch.
Landor & Fitch aimed to create a sense of belonging and community through the simple act of having fun. Creative and interactive experiences and artful moments made for social sharing as a driving force for the layout and customer journey……
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