Bazooka Joe Comics Will Return To The Brand

Bazooka Joe

The comics were axed in 2013, but now classic Bazooka Joe antics from the ‘70s and ‘80s are coming back.

Back before comic strips were just another thing you could waste time looking at on the internet, they were printed on paper: The funnies had a whole section to themselves in the big Sunday newspaper, and if you liked a strip well enough, you’d go out and buy entire collections of The Far Side or Calvin & Hobbes or Peanuts at the bookstore. Comic strips would pop up in other places too — like wrapped inside pieces of Bazooka Bubble Gum. Added to the gum in 1953, six years after its launch, Bazooka Joe comics helped turn the Bazooka Gum into an iconic brand. Frankly, the jokes were already a bit dated by the time I was reading them in the ‘80s and ‘90s, but I always read them anyways, if only to elicit a solid groan.

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