Whilst most in retail marketing can appreciate how much goes into executing a new display into market, some might be surprised to learn what happens behind the scenes, and just how long a process can take.
First sketched in a hotel lobby in Chicago Illinois 2018, then prototyped multiple times shortly after, these versatile Chupa Chups Displays have finally seen the lights of Japanese retail stores.
Working with Perfetti Van Melle Japan we were quick to learn all about that Japanese “attention to detail” we always hear about.
Eventually after several rounds of prototypes, months of testing, then hold ups due to COVID-19, we were proud to roll out these beautiful little Chupa Chups Displays almost 2 years later.
ID POP Co.
Marketing-at-Retail Industrial Design agency. ID POP Co. is of the most creative ID and POP companies in the business.