Menasha captures global award for its Pringles Tortilla Chip Launch at the annual POPAI Global Awards at GlobalShop 2016 in Las Vegas, Nevada; the promotional solutions leader also wins 13 OMA Awards. Menasha captures Global […]
Dai Nippon Printing, one of the world’s largest printing companies, and E Ink® Holdings, the leading innovator of electronic ink technology in the world, today announced a strategic partnership to co-develop and co-market products using […]
Heineken’s new marketing campaign emphasizes the brands star status. A new 360° global marketing campaign from Heineken invites LDA+ consumers to explore the stories behind the iconic brand. The new fully integrated campaign, There’s More […]
Daktronics Inc. recently acquired ADFLOW Networks, Inc. ADFLOW specializes in delivering digital media solutions to leading retailers, convenience stores and other businesses throughout North America. ADFLOW will operate as a subsidiary of Daktronics from its […]
It was in 1909 when Henry Ford, master of efficiency and standardization, famously said that a “customer can have a car painted any color…so long as it is black.” While the First Industrial Revolution introduced […]
Amid Ad Avoidance and Tougher Retailer Policies, Packages Become Higher Priority Consumers may keep finding ways to avoid ads, and retailers are making it harder for brands to get displays into stores. But packaged-goods marketers […]
KDM P.O.P. Solutions Group has launched a new Import Procurement + Logistic Solutions service within its KDM Retail division to fill the need for its retail customer’s large volume store fixtures, permanent displays, and accessory […]
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