Menasha captures global award for its Pringles Tortilla Chip Launch at the annual POPAI Global Awards at GlobalShop 2016 in Las Vegas, Nevada; the promotional solutions leader also wins 13 OMA Awards.
Menasha captures Global Award for its Pringles Tortilla Chip Launch at the annual POPAI Global Awards at GlobalShop 2016 in Las Vegas, Nev. after taking home an individual POPAI gold in 2015.
The Global Award comes in the food, grocery & convenience, semi-permanent category. Each year the POPAI Global Awards recognize excellence in point-of-purchase advertising displays and marketing-at-retail activations by bringing together gold-winning displays from around the world to find and celebrate the international best-in-class.
Gold-winning displays from the 2015 POPAI competitions are eligible to receive a 2016 Global Award. This year’s Global Awards had 10 countries enter more than 50 displays. The winners were announced on March 23, 2016.
“At Menasha we strive to be a leader in providing creative, innovative solutions to help our consumer packaged goods consumers achieve retail marketing success,” said Dennis Bonn, vice president of marketing at Menasha. “This is our industry’s highest achievement and we are so honored to be recognized among the best-of-the-best from around the world.”