According to their website, NEBO® is one of the world’s best-selling lines of innovative, consumer-friendly flashlights and tools. Ever-changing and never compromising, we create and see our products through every phase of development. That mantra is […]
The Hershey Company today revealed one of the most epic brand collaborations of all-time: Hershey’s Milk Chocolate Bar with Reese’s Pieces candy. The new bar combines two iconic brands – Hershey’s & Reese’s – to […]
Encourage Candy Purchases with Strategic Placement Starting back in the fifties, retailers began placing strategically priced, inexpensive merchandise around checkout lanes to encourage impulse purchases. This practice still continues today but with a lot more […]
When I began my career in packaging in the 1980s, productivity improvement programs were in full swing at most consumer products companies. The first, and often the most productive, target for cost savings, was in […]
Sula Vineyards Raises A Toast Mentos Floor Display Makes It A Fresh Day Nilgiris Milk Touts The Goodness Of Flavored Milk Zespri Kiwi Display Provides A Healthy […]
In 2017, Young & Laramore created a new campaign for Cat Footwear called Born from Bulldozers. The campaign compares Cat footwear with the tough, iconic yellow construction machines that are synonymous with heavy-duty work. “Day in and […]
Petco tries to ‘Amazon-proof’ its business with a new store Petco is trying to Amazon-proof its business. Time will tell if the strategy really works. The privately held pet-goods retailer has just opened a new […]
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