Our editors’ picks this week examine Budweiser bringing together alcohol brands on Repeal Day, how Chipotle turned ingredients into holiday season art and Maker’s Mark’s massive, Scarlett Johansson-assisted global campaign:
Budweiser invites competitors to celebrate Prohibition’s repeal with DOOH displays
The rundown: This week, Budweiser partnered with Jim Beam Bourbon to mark the 85th anniversary of Prohibition’s repeal by calling on fellow alcohol brands to join in on the Dec. 5 celebration, a press release announced. The beer maker parked a number of digital billboards in front of the breweries and offices of Sam Adams, MillerCoors, Heineken, Yuengling and others, according to Adweek, displaying special messages for each competitor, such as: “Dear Heineken, get your heinie to the bar on December 5th. It’s repeal Day. Cheers, Bud.”
