Now that Toys “R” Us is defunct, Walmart is swooping in for market share with a “retailtainment”-style makeover of its toy business.
The “experiential” push includes 2,000 in-store events, 30% more new merchandise and products vetted for the first-time by a committee of kid influencers that the retailer boasts would usher in “the nation’s “biggest and best toy experience.”
“We want you to think of us as America’s best toy shop,” said Anne Marie Kehoe, vice president of toys for Walmart, at an event in New York City last week to fete the makeover.
Of course the nation’s biggest retailer is not alone in vying for chunks of Toys “R” Us’ $11 billion business: Amazon, Target, J.C. Penney are angling for it, too.
Among its market-share-grabbing moves, Amazon launched its first-ever toy catalog; Target added more than……….