BIC Lighter Counter Display
Counter

BIC Lighter Tray Offers Retail Modularity

For over 40 years, the BIC lighter has been recognized as one of the most dependable lighters in the category. The brand has sold more than 15 million lighters in more than 160 countries around […]

Purina Beggin' Strips Floor Display
Articles

Dogs Go Wild For Beggin’ Strips Display

For over 90 years, St. Louis, Missouri-based Purina has been dedicated to providing quality food for cats and dogs. As of 2012, Nestlé Purina Petcare has grown to be the second-largest pet food company globally […]

Mars Wrigley
Articles

Innovative Ways To Fix The Candy Aisle

As more consumers shop online, and in-store experiences are changing, retailers need to evolve their thinking around where and how confectionery is purchased. That’s according to new insights released by Mars Wrigley Confectionery U.S. The […]

X-BIONIC Launches Interactive POS Module
Brands

X-BIONIC Launches Interactive POS Module

Apparel specialist X-BIONIC argues that it is setting new benchmarks in the bike and sports retail trade with the international launch of its new X-BIONIC 4.0 apparel range, including an interactive point of sale module. […]

Covergirl Full Fan Of Lush Lashes Display
Articles

Covergirl Offers Full Fan Of Lush Lashes

Launched in the spring of 2018, Covergirl’s Peacock Flare Mascara is busy lifting summer sales as was evident when we spotted this POP display rolled out at a local Rite Aid. According to brand claims……….Lashes […]

NEXT 2.0 Tray Merchandising System
Products

New Generation of Product Facing

New Generation of Product Facing – NEXT™ 2.0 Reduces Cost and Increases Merchandising Space siffron introduces the next generation of product facing – NEXT™ 2.0 Tray Merchandising System. Building upon the original NEXT™ concept, NEXT™ […]

The Dove Real Beauty Pledge
Brands

Unilever’s Dove Latest Self-Esteem Project

Today, Unilever’s Dove moves its “Real Beauty” goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation. The “No Digital Distortion” label will appear on Dove’s deodorant campaigns […]