PepsiCo Limited Time Packaging

Could a bag of chips be a vehicle for change in our world?

PepsiCo Design + Innovation certainly thinks so, and two of their most recent projects—Rainbow Doritos and Stacy’s Pita Chip Rise project—revel in this fact, and it isn’t just for kicks.

Maybe when you hear the term limited-time offer (LTO) when it comes to packaging, you think about a special run for a summer blockbuster or a holiday. But there’s also LTO packaging that’s meant to have an impact. Maybe a brand wants to spark a conversation about a pressing, social issue, or they want to raise awareness for a particular charity. Regardless, design plays an integral part when it comes to creating the packaging.

Read More