McDonald’s Unveils Packaging Refresh


Fast-Food international giant McDonald’s quietly unveiled its new global packaging system at the tail end of 2020, marking the beginning of a strategic marketing and operations shift.

Now, the full scope of that packaging refresh has finally seen the light of day, and none other than creative and branding agency Pearlfisher is behind the work. As part of an overhaul of the beloved arches’ multi-year redesign, they oversaw the implementation of a new graphics system, what they’re calling the “single visual framework for the brand’s portfolio of products.”

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