Innovative SIG Combibloc tray can be used in both transit and retail
SIG Combibloc has developed a new display tray for tall, slim beverage cartons such as its Combidome carton bottle that offers “industry first” benefits both in transit and at point of sale.
The smart design of the Hero tray ensures that carton packs are evenly stacked and safely protected during transport, SIG said, but they can also be used on shelf by retailers and allow consumers to remove cartons easily.
Georg Schulte, project manager downstream/secondary packaging for SIG Combibloc, said: “Sometimes it’s difficult to accommodate both of these requirements. While a completely enclosed type of secondary packaging is ideally used for transport to protect the carton packs, a very shallow tray offers the best solution for presenting the cartons and makes them easier to remove from the packaging. With our new Hero tray, we’ve developed a solution that meets both requirements.”
The trays are the first in the market not to be the same height as the beverage cartons stored inside, the Swiss-headquartered company said.
Schulte continued: “Using the new tray lowers costs for beverage manufacturers, because less corrugated board is used than in trays that are the same height as the carton packs. The bottom line: these savings don’t have to be offset by higher logistics costs.”