Coors Light has introduced the world’s first beer cans with sun activated ink technology exclusively to the Canadian market. Available nationwide, the Coors Light Summer Certified cans have six limited edition designs painted in photochromic ink that are nearly invisible until the cans are exposed to UV rays. The moment the cans are brought into sunlight, the vibrant colours of the designs are instantaneously revealed. Coors Light’s use of this packaging innovation is a world first in the beverage industry.
The bright UV activated colours do not indicate that the beer is getting warm. In fact, the cans still………
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