Reckitt Benckiser recently partnered with Display Power to launch a new Durex counter display to help drive sales at the point of purchase. The tower-shaped display was injection molded using ABS plastic to help extend its merchandising life in-store. Three trays, each holding 6 packs, helped shoppers make the right choice as most of the front facings are very visible. A large, oval header and curvy side graphic panel offer copy space for brand assets.
To date, 1,000 displays have been produced and shipped to Nigeria.