15 Examples for More Effective Instore Merchandising
Cannabis displays, CBD displays, and vape display cases face a common set of merchandising and marketing challenges. All involve relatively new products which are derived from commodity products. All are under careful regulatory scrutiny, and all require education at the point of sale.
Cannabis has its own unique set of challenges as it is only legal for adults in 11 U.S. states and a total of 33 states for medicinal purposes. It has limited retail distribution and a well-established black market.
CBD, on the other hand, is legal nationwide, federally. Hemp-based topical CBD products have gained mass market retail distribution. However, CBD made from marijuana is still illegal in many areas, and CBD in food, drinks, capsules, ingestible oils, and other consumable forms is still……..