Hershey’s & Reese’s Mashup
Articles

Hershey’s and Reese’s Brands Unite

The Hershey Company today revealed one of the most epic brand collaborations of all-time: Hershey’s Milk Chocolate Bar with Reese’s Pieces candy. The new bar combines two iconic brands – Hershey’s & Reese’s – to […]

Walmart Sweet Treats Checkout Display
Articles

Walmart Offers Sweet Treats At Checkout

Encourage Candy Purchases with Strategic Placement Starting back in the fifties, retailers began placing strategically priced, inexpensive merchandise around checkout lanes to encourage impulse purchases. This practice still continues today but with a lot more […]

Articles

POP Parade October 2018

Sula Vineyards Raises A Toast       Mentos Floor Display Makes It A Fresh Day       Nilgiris Milk Touts The Goodness Of Flavored Milk       Zespri Kiwi Display Provides A Healthy […]

Snickers Max Nuts Floor Display
Floor

Snickers Display Launches Max Nuts

  Classic Display Systems Pvt. Ltd. just created and produced a floor display for Mars India to launch the new Snickers Max Nuts candy bar. The two-sided display consisted of a of duco painted, pine […]

Nestle Lion Floor Display
Floor

Nestle Lion Floor Display Roars In Store

Awake The Lion In You Nestle is making chocolate bar fans roar like a lion with this ferociously large floor display. Launched in 1976, the rugged lion bar is a combination of chewy caramel, crispy wafer and […]

Mars Halloween Tree Floor Display
Floor

Mars Mini Halloween Tree Spooks Shoppers

Mars Wrigley Confectionery is taking a bite out of the 2018 Halloween season with a new collection of innovative items and seasonal favorites. According to Mars: 32 percent of consumers purchase candy to share with friends […]

Back To School With Cadbury
End Cap

Back To School With Cadbury

Known for creating memorable marketing campaigns, Cadbury is driving the bus on a ‘Back To School’ activation covering over 1,000 stores throughout modern trade in India. The vibrant campaign came alive with several different POP […]