POP Parade August 2019
Floor

POP Parade August 2019

Kaya Youth Promotes Glowing Presence FMCG major Marico recently launched Kaya Youth to foray into the premium skin care category. Looking at the floor display used to promote the launch, one can clearly tell that […]

Zombie Skittles
Brands

Zombie Skittles are Coming

Sure, it may be August and back-to-school time, but fall is just around the corner and that means it is almost time for Halloween and all of the candy offerings that comes with the holiday. […]

Reese's Pole Display
Articles

Reese’s Not Sorry For Pole Display

In true Reese’s ‘not sorry’ fashion, the brand was recently spotted on the check-out racks at Dollar General vying for last chance sales. Just when you thought you’ve seen great use of retail space, along […]

Hershey Flotilla Buggy
Floor

Hershey Flotilla Buggy Rolls Into Airport

Last year, Malaysia Airports, DR Group and The Hershey Company installed a Hershey’s flotilla buggy, a mobile retail concept, at Kuala Lumpur International Airport (KLIA). The partners claimed the concept was a world first and […]

POP Parade April 2019
Articles

POP Parade April 2019

Did You ‘Kiwi’ To Perfection? The Brand Story: Did you know that the Kiwi brand was first launched and sold in Australia in 1906? Or that in Malaysia, the brand was so popular that ‘Kiwi’ […]

Bazooka Joe
Articles

Bazooka Joe Comics Will Return To The Brand

The comics were axed in 2013, but now classic Bazooka Joe antics from the ‘70s and ‘80s are coming back. Back before comic strips were just another thing you could waste time looking at on […]

POP Parade March 2019
Floor

POP Parade March 2019

Cadbury Says It With Silk February is all about romance and what better way to express romance than chocolates! Cadbury Dairy Milk is inspiring people to express their feelings with their new limited-edition Cadbury Dairy […]