End Cap
POP Parade March 2016
Angry Birds Has Fun With Gems Cadbury Gems was recently promoted by the brand in modern trade retail chains to showcase a free purchase offer. Shoppers who made a purchase were given a free Angry […]
International
International
Arcwise Releases New Packaging Concept
SCA has developed a new and revolutionary technique for producing round corrugated board packaging. It offers totally new design possibilities while reducing packaging weight by 30%, thereby also improving environmental performance. Arcwise can be deployed […]
Floor
POP Parade February 2016
Yoodley Ready-To-Drink Round Floor Display Taking a hint from consumers moving away from sugary and carbonated drinks to more functional ones Indian FMCG major Dabur, made a splash in-store with this round floor display. Promoting […]
Floor
British American Tobacco Launches Vintage-Looking Floor Display
An eye-catching cargo crate in the supermarket: The outstanding promotional display created by Frankfurt-based Agentur BestSeller on behalf of British American Tobacco (Germany) GmbH using Sappi’s bright white Fusion topliner not only stimulated curiosity and […]
Floor
Evian Display Wins German Packaging Award
The easy-to-assemble flap display for Evian-Volvic Suisse SA was conceived as a means of replacing metal with corrugated cardboard. Model AG, based in Weinfelden, Switzerland, was tasked with replacing the previous metal display with […]
Floor
POP Parade January 2016
Park Avenue Display Provides A Barley Wash Park Avenue Beer Shampoo recently unveiled another innovative bottle-shaped display for supermarkets and hypermarkets in India. Placed in the men’s personal grooming section, the unit merchandised the entire […]
Interactive
Shoppers Experience Motion Activated Sound Clips On-Shelf
Innovaxis’ Motion Activated Shelf Talker (MAST) senses the presence of a customer and plays a pre-recorded sound clip to inform about product on the shelf Innovaxis Technology released its new product called MAST or Motion […]