Barefoot Launches Hard Seltzer

Last month, Barefoot jumped into the hard seltzer category launching the first nationally distributed hard seltzer made with wine. Barefoot Hard Seltzer is produced using three main ingredients (Barefoot Wine – seltzer water – natural […]

Starbucks Nitro Cold Brew

Starbucks Launches Nitro Cold Brew

PepsiCo and Starbucks Launch Nitro Cold Brew Following the successful release of Nitro Cold Brew in August 2019, Starbucks decided to introduce their popular drink to grocery and convenience store retailers. Available in Black, Vanilla […]

Kraft Heinz

Kraft Heinz Cost Cuts Damaging Brands

How did things go so wrong for Kraft Heinz, one of the nation’s largest, most recognizable food companies that’s backed by one of the nation’s most beloved investors? In February, Kraft Heinz announced a 2.7% […]

Epson Shaq End Cap Display

Epson And Shaq Stand Tall At Staples

Shaq Inks Deal With Epson Papa John’s, Ring, Gold Bond, The General, Icy Hot and Carnival are just some of the wide-ranging product endorsement deals that basketball legend Shaquille O’Neal is repping these days. Shaq […]