Unilever’s Dove Latest Self-Esteem Project

The Dove Real Beauty Pledge

Today, Unilever’s Dove moves its “Real Beauty” goals further with the introduction of a branding mark indicating its advertising is free of digital manipulation. The “No Digital Distortion” label will appear on Dove’s deodorant campaigns starting this July, and by January 2, 2019, it will feature on all of Dove’s static imagery across print, digital and social, the brand says.

Last year, the brand had promised to use only images free of any digital retouching when it announced its “Real Beauty Pledge.” According to Dove Global Vice President Sophie Galvani, with the mark, the brand aims to……

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