Consider the pizza box. Not a specific pizza box, because they all pretty much look the same, but all the pizza boxes you might have encountered anytime in the last half century or so. They’re probably some combination of red, white and green, and maybe feature an Italian-looking chef with a swirly mustache. They’re bulky, and you struggle to fit them in your fridge when there are leftovers, or even in your trash can when they’re empty.
The pizza box has been this way for decades, even as cars have gone electric and phones have become pocket-size, portable means of accessing the whole of human knowledge (or at least a lot of cat videos). Innovation in the pizza-box space has consisted of…………..