Dos Equis Cinco de Mayo Campaign

Cinco de Mayo

Dos Equis is making a festive day even more exciting by giving LDA+ consumers everything they need to spice up their Cinco de Mayo celebrations.

From the hottest Mexican cantina in the city to the neighborhood backyard patio, the comprehensive, 360-degree program features national TV advertising, media partnerships and a national sweepstakes.

Consumers are encouraged to celebrate with Dos Equis and enter for a chance to win great prizes: an exclusive Cinco Fiesta Kit to upgrade any Cinco de Mayo Celebration, and a grand prize trip to Mexico, including leisure time in exotic Cancun. Celebrating 120 years of Mexican heritage, Dos Equis is the essential ingredient in this quintessential Mexican holiday.

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