AI In Digital Signage Redefines Customer Experience

Digital Signage

How AI in digital signage will redefine the customer experience


The modern customer experience (CX) is largely dependent on and influenced by digital experiences.

A study by Deloitte found that consumers are leveraging the benefits of in-store and online shopping to conduct research and find inspiration before making a purchase. In this study, shoppers revealed in-store displays motivated them 23% of the time compared to 32% with an online advertisement.

While brands have some influence over consumer behaviors, most of the shopping experience takes place with little to no direct intervention from a brand, leaving customers to form opinions and experiences on……

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Image via – mikemacmarketing






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