Trending Point of Purchase Edition 27
Articles

Trending POP In-Store: Edition 27

Vicks Side Kick Display Helps Shoppers Snooze Vicks and Walgreens recently partnered up to offer shoppers a refreshing sound sleep with Zzzquil. Merchandising two variants, liquid  and liquicaps, this side kick display was equipped with […]

Colgate Total Toothbrush
Articles

Colgate Rolls Out the Total Oral Care Solution

Colgate recently launched their latest oral care innovation with a 4 zone toothbrush. Designed to provide a whole mouth clean, the new brush removes bacteria from teeth – tongue – cheeks and gums. The unique bristle […]

Corrugated Eye Wear Display
Insights

Safety Glasses Display Exceeds Standards

What’s the space-age plastic that’s appeared in everything from astronaut helmet shields to children’s glasses? It’s called polycarbonate, a synthetic resin comprised of polymer units which are linked through carbonate groups, including many molding materials and […]

2016 Allergy Season
Articles

Spring 2016 Marketing In The Allergy Category

Warmer temperatures, more rain and El Niño winds have brewed up the perfect recipe for a miserable allergy season in 2016. In anticipation of a longer and more severe allergy season this year, brands have […]

2016 Allergy Review - Part 2
Articles

Spring 2016 Marketing In The Allergy Category – Part 2

Allegra Slides Into Allergy Season Sporting traditional brand colors and an updated graphic look for 2016, Allegra launched these gravity fed end cap trays that featured a sliding graphic panel. The sliding panel gave the […]

Flonase Children's
Articles

GSK Launches Children’s Flonase Line Extension

A recent study indicated that over the past 20 years, the number of children suffering from allergies has doubled, affecting an estimated 40 percent of children nationwide. Last month, GSK launched a line extension of […]

2016 Spring Is In The Air
Articles

Spring Is In The Air

Spring is upon us and with that, so are numerous in-store promotions for the Easter holiday. According to a recent survey conducted by NCA, it projects this year’s domestic retail sales of Easter candy will […]