In addition to the football game, the Super Bowl is also known for its creative but expensive commercials, with a 30-second spot on CBS running about $5.6 million in 2021. Several brands will be making their game day advertising debut, while others will be repeat advertisers promoting a whole new look or message amid the pandemic.
Yellow Tail Wine, a family-owned winery in the small country town of Yenda, Australia, won’t be running any high-priced ads this year but are making up for it with several in-store promotions, like this spectacular stacker display.
This display has it all. Check out some of the great promotional elements that help make this display a world-class execution.
- Printed football field floor graphic
- Two illuminated footballs mounted to the cases of wine
- Foam fingers bottle toppers
- Dimensional pole topper signage with flasher lights
If you get a chance to check out this display at-retail, you will be equally impressed with the level of detail that all of these components provide for this campaign.
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