POP Displays And Brand Strategy


Brand owners expend time and resources getting their products on retail shelves. There, within a crowded self-service environment, the packaging must attract and induce. Point-of-purchase displays (hereafter, displays) are a reverse step; their purpose is to get the products off the shelves and into a showcase setting. There are displays that are acquired and owned by the retailer, with display cases and dump bins being examples. This article, however, is about displays that are supplied to retailers by brand owners.

Packaging professionals are accustomed to the primary, secondary, and tertiary levels of packaging. Well, displays can be…………..

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Sources include:

Packaging World

Attribution: Alpha Stock Images – http://alphastockimages.com/

Original Author: Nick Youngson – link to – http://www.nyphotographic.com/

Original Image: https://www.picpedia.org/chalkboard/b/branding.html




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