Huggies Special Plant-Based Diapers

Huggies Special Delivery diapers

Huggies Special Delivery diapers say a lot about where 147-year-old consumer products giant Kimberly-Clark (KMB) is today, and where it’s headed after several years of market share struggles in many of its top markets.

Released in early July, Huggies Special Delivery diapers have been dubbed by Kimberly-Clark as the perfect diaper. Sporting edgy black packaging (against a sea of traditional white packaging down the diaper aisle), the diapers are made from plant-based materials and are said to be absurdly soft (per the parental reviews out there). It’s the most ideal diaper for picky millennial parents: cool-looking box, soft fit, and an Earth-saving story.

All from a company that is approaching 150 years old.

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