To use the parlance of the day, these are unprecedented times for consumer packaged goods (CPG) companies, as Americans adjust to a new normal. This is especially true for those with a focus in food and beverage.
From a CPG lens, the pandemic has put two core themes into focus. On one hand, the in-person shopping experience has become downright Darwinian. Store hours are reduced, shelves are empty and social distancing is the norm. Quick trips to the grocery store every week have turned into hours-long waits outside while standing six feet apart, only to be confronted by a lack of inventory and masked checkout staff.
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