Cool Floor Display Invites Shoppers To Sit Here

Outlast Cooling Chair Floor Display

The Only Office Chair With Space Age Cooling Technology

Outlast Technologies, a leader in phase change materials, has been at the forefront of applying their space-age materials to hundreds of commercialized products for over two decades. Their patented technology can be found in bedding, apparel, footwear and outdoor sporting goods. Originally developed for NASA, Outlast technology is the only phase change material that carries the Certified Space Technology seal of approval.

Sourced from the company’s website, here is a detailed description of how it works…..

Outlast® technology utilizes phase change materials (PCM) that absorb, store and release heat for optimal thermal comfort. Outlast® technology is comparable to ice in a drink; as it changes from solid to liquid, it absorbs heat and cools the drink, keeping that drink at the desired temperature for longer. Outlast® phase change materials work in the same way, but are microencapsulated to be permanently enclosed and protected in a polymer shell. We call microencapsulated phase change materials Thermocules™.

Outlast Technology

This encapsulation process makes the Thermocules™ exceptionally durable for many applications. These Thermocules™ can be incorporated into fabrics and fibers and have the capacity to absorb, store and release excess heat. This gives any product containing Outlast® technology the ability to continually regulate skin’s microclimate. As the skin gets hot, the heat is absorbed, and as it cools, that heat is released.

Staples is featuring an office chair that incorporates Outlast technology and is promoting it with the unique, attention-grabbing, floor display shown above.

Initially, it’s hard to quickly grasp the purpose of the display but a few key elements help convey the message. The 3D astronaut, Sit Here lug-on and dimensional thermometer stitch together the theme, explaining the technology. Crucial to the sale, a live chair was placed in front of the display inviting shoppers to give it a try. Additionally, a $50.00 savings coupon pad was affixed to the display to incentivise purchases.



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