Perhaps one of the most exciting developments in the field of visual communications is the adoption of large-format 3D printing. The power of this technology to wow audiences and draw them in is immense. I mean, what could be cooler than an 8-foot baseball player mannequin in a sporting goods store? Customers eyes are magnetically drawn toward it, pulling them in to interact with it.
This is just one example from the retail space, but there are many. Printing massive visual representations opens up enormous potential for creativity in a range of industries, often replacing the need for………