Wegmans Tries Its Magic In NYC

Wegmans NYC Store

Most 60-year-old men don’t go food shopping every day, but Tommy Mule does. Mule (pronounced Moo-LAY), a morning radio host in Rochester, N.Y., pops into his local grocery store daily for some Vietnamese spring rolls, a rotisserie chicken, or just a coffee and some chitchat with Jimmy, his pal in the produce department.

The broadcaster likes the place so much he hired the supermarket to cater his wedding. He often takes out-of-town guests on a tour of the place. “They say, ‘It’s a goddamn grocery store, how good could it be?’ ” he says. “But I say it’s the best shopping experience you’ve ever had.”

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