End Cap
POP Parade March 2016
Angry Birds Has Fun With Gems Cadbury Gems was recently promoted by the brand in modern trade retail chains to showcase a free purchase offer. Shoppers who made a purchase were given a free Angry […]
Skin Care
Articles
New Gillette Razor Reduces Excessive Stroking
Proctor & Gamble’s Gillette brand recently debuted ‘its best’ shaving cartridge with the launch of the Fusion ProShield. According to recent studies an average guys shave consists of about 170 strokes with 120 of them […]
Articles
New Schick Hydro Display Creates Shaving Experience For Men
Schick recently announced the launch of the new Schick Hydro 5 razor which was redesigned to create an irritation-free shaving experience for men. The design’s patented technology includes an improved Hydrating Gel Reservoir that delivers […]
Floor
POP Parade February 2016
Yoodley Ready-To-Drink Round Floor Display Taking a hint from consumers moving away from sugary and carbonated drinks to more functional ones Indian FMCG major Dabur, made a splash in-store with this round floor display. Promoting […]
Floor
POP Parade January 2016
Park Avenue Display Provides A Barley Wash Park Avenue Beer Shampoo recently unveiled another innovative bottle-shaped display for supermarkets and hypermarkets in India. Placed in the men’s personal grooming section, the unit merchandised the entire […]
Counter
POP Parade December 2015
Horlicks Display Spills Over New Flavor GlaxoSmithKline recently launched this pallet display to promote their new chocolate flavored variant from their Horlicks brand. Produced by Classic Display Systems, the four- sided display is topped by […]
Articles
Aisle Violator Helps Amope Grow Its Foot Care Range
Amope, an established category leader in foot care, recently announced that it would be expanding its product line with a new Electronic Nail Care System. The new battery-operated system features three attachments (file, buff, shine) […]