Serena Williams Mission
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Serena Williams Helps Mission Unlock Performance

Launched in 2009 by a group of world class athletes including Serena Williams, Dwyane Wade, Drew Brees, Carli Lloyd, David Villa and others, MISSION has become the category leader in thermoregulating innovations. The company builds innovative technology […]

Trending POP In-Store: Edition 25
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Trending POP In-Store: Edition 25

Coppertone Display Makes Sales In Closed Lanes Bayer’s Coppertone brand recently rolled out this ‘Lane Closed’ floor display at Walmart stores across the U.S.. The versatile mobile merchandiser was designed to roll into closed lanes […]

Gillette Fusion Proshield Razor
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Gillette Partners Up With Mens Health At Walgreens

Recently ranked one of the best shaving products by Men’s Health, Gillette’s Fusion Proshield marketers have teamed up with the popular magazine and Walgreens to promote each others brands. Until 7/31/2016, shoppers can use their checkout […]

Amope Interactive Retail Displays
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Amope Goes Interactive On-Shelf

RB and Walgreens have teamed up to showcase some new innovations from leading footcare brand Amope. Considered to be one of their power brands, the Scholl Amope franchise continues to drive excellent growth behind recent breakthrough […]

Sonoco Display & Packaging
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Sonoco Honored With Awards for Design Achievement

Sonoco, one of the largest diversified global packaging companies, announced its display and packaging division won four honors at the Point of Purchase Advertising International’s (POPAI) 58th Outstanding Merchandising Achievement (OMA) Awards competition. The OMA […]

March POP Parade 2016
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POP Parade March 2016

Angry Birds Has Fun With Gems Cadbury Gems was recently promoted by the brand in modern trade retail chains to showcase a free purchase offer. Shoppers who made a purchase were given a free Angry […]

Gillette Fusion ProShield
Articles

New Gillette Razor Reduces Excessive Stroking

Proctor & Gamble’s Gillette brand recently debuted ‘its best’ shaving cartridge with the launch of the Fusion ProShield. According to recent studies an average guys shave consists of about 170 strokes with 120 of them […]