GlaxoSmithKline’s digital strategy is steering from digital transformation to digital acceleration. And Meredith Herman is just the digerati to deliver. Last week, the head of digital marketing at GSK Consumer Healthcare in the U.S. was […]
For over a decade, Reckitt Benckiser has been a category leader with products that help fight mucus and offer congestion relief. According to the brand’s website, Mucinex started out as a 12-hour, over-the-counter cough medication, helping break […]
Fitness brands are in the midst of a major transformation into lifestyle brands as they look to build loyalty and set themselves apart. They are not only providing the right gear to get in shape […]
Frito Lay Helps To Save Endangered Animals Starting June 23rd, Frito-Lay kicked off an in-store promotion with AZA, Accredited Zoos and Aquariums. For over a century, AZA has been helping to save endangered species from extinction […]
Vicks Side Kick Display Helps Shoppers Snooze Vicks and Walgreens recently partnered up to offer shoppers a refreshing sound sleep with Zzzquil. Merchandising two variants, liquid and liquicaps, this side kick display was equipped with […]
Aleve Puts The Power In Your Hands with their new Direct Therapy nerve stimulation device. Marketed as an OTC nonpharmacological strategy for relieving lower back pain, the device employs TENS (transcutaneous electrical nerve stimulation) technology that can […]
Livetrends Adds Style And Functionality to Metal Surfaces LiveTrends is a design and marketing company that creates unique home products with live plants, trendy decor elements and fashion-forward style. As noted on their website…..’At LiveTrends […]
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