Betty Crocker, America’s No. 1 cake mix* brand, is serving more than cake this season. Enter the Bettier Than Ever™ era, marked by bold new packaging and The Betty Ate Collection — a trio of limited-edition cake-slice handbags directly inspired by the beloved brand’s updated aesthetic and most iconic cake mix flavors.
Betty Crocker’s New Packaging Refresh
For generations, Betty Crocker has been part of life’s biggest celebrations — birthdays, bake sales, milestones and every “just because” moment in between. Now the brand is having its own moment, giving the signature red spoon its best look yet, with playful pops of color and delectable new photography. While Betty might have a new look, what’s on the inside remains the same, with the legendary baking mixes and frostings fans already know and love……..
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Betty Crocker (content and images)
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