Nori, the fabric care company known for the viral Nori Press handheld iron, spent most of 2025 turning into an omnichannel brand. It scaled up its Target presence nationwide, grew sales on Amazon and crossed $30 million in gross revenue, representing 50% growth from the prior year.
But this year, much of the company’s focus shifted behind the scenes as it raced to meet a 10-month development timeline for a new product.
Co-founder and CEO Courtney Toll said the company met with Target buyers for its line review in September 2025, when they asked the company to develop a new steamer product. And Target wanted it ready by July 2026.
“Having seen some early success with the Nori Press, our iron, in Target, they said, ‘This has done so well in the ironing category, but steaming is at a much higher growth,’” Toll said.
The steamer, called the Nori Cloud, ultimately launched nationwide…….
Sources include:
www.modernretail.co
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