Downy recently launched a new line of in-wash scent bead boosters featuring nature-inspired boutique fragrances for your laundry.
“Scent and fashion have always been connected, but this collaboration lets us celebrate that in a new way,” said fashion designer Cynthia Rowley. “I was intrigued by the idea of creating a visual representation of fragrance. My family and I have been fans of Downy for years, so designing this brooch to bring Boutique Botanicals to life felt like a full-circle moment.”
The collection includes three botanically-inspired scents: Citrea, Peonia, and Folia which were created by the renowned perfumers of the Downy Fine Fragrance House.
Designed for Walmart, the pallet display merchandised all three fragrances which were surrounded by botanical imagery printed on a curved facade. The light blue sky imagery and field of flowers supported the brand’s sensorial intention.
In addition to in-store displays, Proctor & Gamble launched a sweepstakes offering shoppers a chance to win a limited-edition Cynthia Rowley brooch as a wearable expression of scent’s role as fashion’s most invisible accessory.
Check Out Some Other Downy-Related Displays
Downy Give Hope Pallet Display
Sources include:
Businesswire.com
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