Inside the Aisle: How Hershey’s People and Technology Bring Hersheyween to Life
For retailers, Halloween no longer arrives in October.
It begins months earlier, as shoppers start planning parties, decorating homes, sharing seasonal treats and looking for new ways to celebrate. What was once a single shopping occasion has become a series of distinct moments, each with their own consumer needs and buying patterns.
I’ve spent my career working alongside retailers, and one thing has become clear: Winning Halloween today requires a different playbook. Demand shifts throughout the season as shoppers move from early anticipation to entertaining, trick-or-treat preparation and last-minute purchases.
Helping retailers stay ahead of those moments is where Hershey is at its best……..
Sources include:
The Hershey Company
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