This past summer, The Laughing Cow promoted its products with a travel activation that employed an oversized wedge-on-wheels that was designed to resemble an actual cheese wedge aptly named the Wedgemobile. At each stop, the activation demonstrated how versatile The Laughing Cow is by providing samples and snacking recipes.
“As we continue to evolve The Laughing Cow portfolio, we’re focused on bringing culturally relevant flavors into our distinctive creamy, portioned wedge,” senior brand director Jessica Dillon said. “For more than 150 years, The Laughing Cow has embraced an innovative spirit – continually reimagining how people enjoy cheese while staying true to the quality and craftsmanship at our core. With dill pickle dip having such a strong cultural moment, this flavor allows us to be part of that conversation in a way that feels true to our brand.”
In addition to social media support with Instagram and TikTok, the brand also launched this Laughing Cow floor display in supermarkets across the US. The display featured some of their more popular cheese wedges as well as their newest flavor, Dill Pickle.
Printed in the brand’s signature red, the display included a cheese wedge riser that offered shoppers discounts via two coupon pads.
Check out some other Laughing Cow displays from the Image Gallery
The Laughing Cow DIY Bucket Display
The Laughing Cow Floor Display
Sources include:
supermarketperimeter.com
famouscampaigns.com (image credit)
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