MAC Nutcracker Holiday 2016 Collection
Articles

Nutcrackers Display Holiday Cosmetics

This holiday season, retailers are bringing the M·A·C Nutcracker Sweet Holiday 2016 Makeup Collection in-store with these whimsical Nutcracker Displays. The seasonal collection consists of a wide variety of limited-edition makeup items, tools and custom kits, […]

Trending POP In-Store: Edition 29
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Trending POP In-Store: Edition 29

Voluminous Lashes & Luscious Lips Cause Fall Drama Rimmel hit Walgreens drug stores with this great looking display which dares shoppers to empower their lashes with WonderLash Volume Colourist Mascara, Rimmel’s first mascara combining instant full […]

Katy Perry Katy Kat POP Displays
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Katy Perry Launches The Purrrrfect Collection

Earlier this year, Katy Perry and Covergirl launched a brand new cosmetic line called Katy Kat. The highly anticipated collection includes lipsticks and mascaras that are available in a broad range of colors.   Since […]

Essie Gel Couture
Articles

Essie End Cap Display Nails It

Essie, a category-leading nail polish brand known for its trendy shades and smooth texture, is hitting major retailers to promote a new product line. Launched this past spring, the new gelcouture collection consists of a […]

Articles

L’Oreal Launches La Vie En Rose Collection

Launched this past spring, L’Oreal’s La Vie En Rose Collection (which means Life in pink in French) is still generating pink perfection at-retail with exclusive lipsticks and nail polishes. The campaign was launched to celebrate the […]

Ulta Beauty
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Ulta Beauty Divides Brand Selections

A Beauty Retailer That Knows What You Want One of the rare growth stories in retail can’t be found on Fifth Avenue or Rodeo Drive. It’s in a suburban strip mall. This summer, Ulta Beauty, […]