When customers walk through your door, you have a limited amount of time to make a good first impression—one that encourages shoppers to come in and stay awhile. Some research suggests shoppers form a subconscious judgment about a brand in as little as 90 seconds (Colorcom, 2020). In today’s retail environment, first impressions also include omnichannel expectations: shoppers may look for buy online, pick up in store (BOPIS), easy In-Store returns for online orders, QR codes for product details, and digital signage that helps them navigate quickly.
A high-impact visual display has the power to entice customers and boost your sales. That’s why successful retailers put emphasis on creating a “power wall” within their stores. More than a simple wall display, a power wall helps draw customers in and channel their attention toward the items you want them to buy.
Not sure how to build an effective power wall that grows your bottom line? We’ll walk through creating a power wall display for…..
Sources include:
shopify.com
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