First came a 20-year agreement with the Pittsburgh Penguins to put its name on what is now called PPG Paints Arena.
Now Pittsburgh’s hometown coatings giant is hoping for even broader exposure among hockey fans across North America in a deal that makes it the official paint brand for the National Hockey League.
PPG and the NHL were scheduled to announce the deal today — just in time to capitalize on Saturday’s NHL Stadium Series matchup between the Pittsburgh Penguins and Philadelphia Flyers at Heinz Field.
The company and the league declined to disclose financial terms or the duration of the deal except to say it will be a multi-year agreement. PPG will be one of four corporate brands whose logos are featured on the ice when the teams face off Saturday in a game to be broadcast on NBC.
PPG will be one of four corporate brands whose logos are featured on the ice at Heinz Field in a Stadium Series game to be broadcast on NBC.