Kaya Youth Promotes Glowing Presence FMCG major Marico recently launched Kaya Youth to foray into the premium skin care category. Looking at the floor display used to promote the launch, one can clearly tell that […]
Innovative Bottle Packaging for the “Beer Chess” Party Game Thimm produces bottle packaging designed as chess pieces and wins an international competition. Combined with a chess board made from corrugated cardboard, 32 bottle packaging designs […]
Sunny Presence To Fight The Sun Simple and bright, this Lakme display does an effective job of drawing shoppers attention. Designed in the shape of a Lakme cream tube, the display is hard to miss. […]
Melinda, an Italian-based consortium of 4,000 apple farmers, has used HP digital print technology to engage with its farmers with a new personalized marketing campaign. Using an HP PageWide T1170 Press, Melinda worked with corrugated […]
FunFoods recently rolled out this innovative floor display for their new Zer0 Fat Dressings range at 100+ locations. Designed by Delhi-based Point-of-Sale (POS) and signage manufacturing firm Amitoje India, the display drives home the brand’s […]
Efficient ‘Opihr Gin Rickshaw’ display wins Bronze POPAI Award Thimm scores highly against the competition: the jury for the international POPAI Awards, which cover Germany, Austria and Switzerland, nominated the creative ‘rickshaw’ display for Hardenberg-Wilthen […]
Last year, Malaysia Airports, DR Group and The Hershey Company installed a Hershey’s flotilla buggy, a mobile retail concept, at Kuala Lumpur International Airport (KLIA). The partners claimed the concept was a world first and […]
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