The COVID-19 Shopper Economy
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The COVID-19 Shopper Economy

This coronavirus is not something for businesses and our economy to simply “get through” over the next few weeks or months. Things are not going back to “business-as-usual” anymore – if you’re a leader you […]

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L’Oreal Display Helps Reduce And Replump Skin

Visibly re-plump skin and reduce wrinkles in 7 days………that’s what L’Oreal is promising shoppers who use their new Revitalift Derm Intensifies to help achieve youthful-looking skin. “As the skin’s natural hyaluronic acid production decreases with […]

Dior Dreamskin Display
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Dior Age-Defying Dreamskin Display

Dreamskin Perfect Skincare Back- and bottom-lighting provide added focus to this Dior Dreamskin Skincare Countertop Display as if eye-catching imagery was not enough. Much of this Dreamskin skincare line is “non-tinted” so no fear of […]

White Claw Stacker Display
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Surfs Up For White Claw Stacker Display

Riding The Wave With White Claw When the folks at White Claw wanted to create a real WOW piece that was disruptive at retail, they called upon the design team at Baird Display, the POP […]

Display Header
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Egg-citing Display Riser

Ummmm………….we’ve tried six ways from Sunday to wrap our heads around the reasoning behind the riser installation on this display but come up empty. Maybe a retail assembly instruction was provided with the display or […]

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Barefoot Launches Hard Seltzer

Last month, Barefoot jumped into the hard seltzer category launching the first nationally distributed hard seltzer made with wine. Barefoot Hard Seltzer is produced using three main ingredients (Barefoot Wine – seltzer water – natural […]

Starbucks Nitro Cold Brew
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Starbucks Launches Nitro Cold Brew

PepsiCo and Starbucks Launch Nitro Cold Brew Following the successful release of Nitro Cold Brew in August 2019, Starbucks decided to introduce their popular drink to grocery and convenience store retailers. Available in Black, Vanilla […]