Pepsico
Articles

Pepsico Branding Case Studies

Traditionally, packaging designers were responsible for the graphics and structure of the package, while advertisers and marketers handled the rest of the branding: ad campaigns, slogans, promotions. That divide is quickly being erased. “Packaging design […]

Oreo
Articles

Oreo Floor Display Is A Slam Dunk

Milk’s Favorite Cookie Mondelez International recently rolled into U.S. supermarket retailers with this updated permanent floor display to promote their Oreo brand. Designed for mobility, the display is equipped with four casters to enable stores […]